How to Connect Instagram to Facebook Business Page

If you're an up-and-coming business, it can be difficult to manage both of them separately. In those cases, you'll want to integrate and combine both platforms into one to make things a lot more convenient.

So today, we're showing you three great methods to connect your Instagram account to a Facebook Business page!

Part 1: Requirements before Connecting Instagram to a Facebook Business Page

Before you get started with the process of connecting your Instagram account to a Facebook page, there are a few requirements both accounts need to meet:

1. A professional Instagram account

In most cases, people will have a personal Instagram account. But if you want to link Instagram to Facebook business page, you will need to transfer your Instagram account to a professional one.

If you haven't yet, once you start the process to link to a Facebook Business page, Facebook will prompt you to switch the account to a professional version during the linking process.

The good news is you don't need to pay or do any extra steps to enable the 'professional' account and you just need to follow the on-screen steps.

2. Access to the Facebook Page you want to link to

You should have the access to the Facebook Page you want to link to, which means you should own the page or be a admin of the page.

If you're setting this up for your employer, ask them for the credentials or to invite you as an admin for the Page.

Part 2: How to Connect Instagram to Facebook Business Page

Way 1: Connect Instagram to Facebook Business Page via Web

For the first method, you can link Instagram to Facebook Business Page on your PC.

This method is more suited for users who prefer working on their desktop PC rather than a mobile device or maybe want to access more advanced settings that you can't use on mobile.

Here's how to connect your Instagram account to your Facebook Business Page using your PC's web browser:

Step 1.Go to facebook.com and log in to the account with access to the Facebook Page.
Step 2.Click on your profile picture on the top right corner, and click 'See all profiles'.

Step 3.Then select the Page you want to link to your Instagram account. This will automatically switch you over to the Page account.
Step 4.Click on the profile picture in the top-right corner again. Select 'Settings & privacy'.

Step 5.Click 'Settings'. In the Settings search bar, type in 'Linked Accounts' and select it.
Step 6.Next to 'Instagram', click 'View', and click 'Connect Account'.

After logging into your Instagram account to verify the connection, you are good to go.

Once the account is linked, you will be able to access both your Facebook Page and Instagram via your PC or mobile.

Way 2: Link Instagram to Facebook Business Page in Instagram App

If you'd prefer to use a mobile device to manage and link Facebook business page to Instagram, you can do so directly within the Instagram app. This works on both Android and iOS.

However, again, we'd like to reiterate that you do need to switch over your Instagram to a 'professional' account for this to work.

Here's a quick tutorial to switch your Instagram account to professional account. If yours is already a professional account, skip to the connecting steps directly.

Step 1.Open the Instagram app, and tap the Profile button in the bottom right.
Step 2.Tap on 'Edit Profile'.
Step 3.Select 'Switch to professional account'.

Step 4.Follow the on-screen wizard to switch to a professional account.

If you don't switch to a professional account before using this method, you will not see the same options to link to your Facebook page as shown below.

After switching to a professional business Instagram account, you can link Instagram to Facebook business page now:

Step 1.Open the Instagram app and tap the Profile button at the bottom right.
Step 2.Tap on 'Edit Profile'.
Step 3.Under the 'Profile Information' section, select 'Page' to connect.

Step 4.Tap on 'Continue'.
Step 5.Log in to your Facebook account and select the Facebook Business Page you want to link to this Instagram account.

Voila! Now you have successfully connected Facebook Business Page with Instagram.

Way 3: Connect Facebook Page to Instagram via Meta Business Suite for Desktop

The last method to connect your Facebook Page to an Instagram account is by using the Meta Business Suite desktop platform. From here, you can control both your Facebook Page and Instagram account at once so you don't need to control or interact with them separately.

Here's how to connect your Instagram account and Facebook Page to the Meta Business Suite:

Step 1.Go to the Meta Business Suite site app on your phone.
Step 2.Tap 'Settings'.
Step 3.Tap 'Connect' next to Instagram.
Step 4.Tap 'Connect account'.

Step 5.Confirm if you want to allow access to the inbox of Instagram.
Step 6.Then follow the on-screen prompts to finish the connection.

However, keep in mind that connecting your Instagram to the Meta Business Suite platform does not automatically link your Instagram account to a Facebook Page, but lets you manage both your Instagram and Facebook pages in one place.

For example, you can view insights for both your Instagram account and Facebook Page, cross-post simultaneously, respond to messages from both platforms in one place, and more.

Part 3: What Can You Do after Linking Instagram to Facebook Business Page

Now that you're done linking your Instagram account to a Facebook Business Page, what can you even do with it?

Here are some practical tips and things you can do once you've linked both platforms:

Cross-Post Conveniently: You can more conveniently manage your posts on both platforms to ensure consistent messaging & branding.
Unify Messaging: Linking the two also allows you to manage and view all your messages in one place.
ore Personalized & Comprehensive Insights: It allows you to avail much more comprehensive insights and detailed analytics.
A Unified Ad Strategy: It lets you manage ads to unify your ad strategy for more cohesive branding.
Open an Instagram Shop: If you have a product catalog linked to your Facebook Business Page, you can enable Instagram Shopping.

Tips: Level Up Facebook Businesses with AI

If you truly want to level up your Facebook and Instagram Business Page though, there are additional tools you can implement to take things up a notch, like an AI Chatbot from ChatInsight!

AI chatbots are an almost essential tool in any online business. ChatInsight AI can offer you:

1. Train the chatbot to learn about you, your company, and products/services.

2. Answer queries about your product, any time, any where, in any language.

3. Response to large amount of repetitive questions to save your time.

4. Collect user behavior data for follow-up marketing strategy.

5. Share AI your own AI chatbot via URL or QR code.

Part 5: Final Words

That said, we've reached the end of our guide and we hope you have a better idea of how to connect your Instagram account to a Facebook Business Page, and why you should really consider it.

If you handle your online business across different platforms, ChatInsight's AI chatbots are the perfect partner to help you manage your daily workload and streamline support for both your customers and your employees!