AI Insights
A whopping 24% of marketers cited TikTok as a social media platform with the highest return on investment (ROI) by September 2023 alone. These impressive statistics portray TikTok as a place where your business can grow to unimaginable heights.
But don’t get it twisted. Success on TikTok doesn’t come on a silver platter.
Despite a promising median engagement rate of approximately 2.63%, you still have to put up a fierce battle for eyeballs if you want success. A well-articulated marketing campaign, including clever product promotion tactics, ensures the fight is won halfway.
Here's a complete guide on how to promote products on TikTok and answers to your common promotion questions. Let’s get started.
Since its launch in 2016, TikTok has become a viable platform for fun content and promotional campaigns. However, how to promote a product on TikTok remains a hard nut to crack for many marketers to date.
There are various free and paid methods your business can use to increase revenue per your unique needs. Some of the free yet effective methods include:
With millions of video content being uploaded on TikTok daily, your videos must be engaging, unique, original and fun to watch.
When creating videos for your business, bring out your brand’s personality to foster a deeper connection, solid trust and steady revenue from your viewers. Using TikTok’s free editing features, blend voiceovers with trending calming sounds. So, the trick is in how you balance sound, creative content and video length to grab the user's attention.
Remember, users enjoy knowing the effort you put in when making your products. This is an effective video marketing method.
For example, Nenelody, a TikTok marketer for DIY items, posted a packaging video which garnered over 6.5 million views and thousands of comments.
Source: nenelody TikTok
Aside from showcasing products, the video portrays the brand’s personality, strengthening brand awareness. Tagging a product in your videos is also a clever way of promoting products on TikTok.
If you’re curious about how to promote Amazon products on TikTok, this is one effective method you should exploit. Find the latest trends, TikTok features and content approach before starting a branded challenge.
TikTok challenges can be about any topic. However, creativity, authenticity and a deep understanding of your audience determine whether a challenge goes viral or not.
While there exists different types of challenges, most marketers use the branded challenge. The rule of thumb is that you must make something easy to replicate.
An example of a successful challenge is Guess's #InMyDenim hashtag branded challenge. TikTok users joined the challenge by showcasing their denim. Astoundingly, there was a 14.3% engagement rate, 10.5 million views and over 12,000 new followers for the brand.
TikTok challenges don’t require rocket science. Use the following simple steps:
What do you want to achieve after your challenge? Do you want to gain new followers? Is it about educating your users about a product?
Next, decide on strategies to measure the success of your campaign, and choose the most suitable method of promoting your product. Make your challenge a competition with a prize for winners.
Then, use your creativity and imagination, including hashtags to outline your challenge.
Upon deciding on your campaign goal and outline, now choose an attention-grabbing sound and set your challenge in motion by choreographing it.
Once all the above steps are done, it's time to shoot your video. Finally, edit your videos for free on TikTok and publish them for your audience to enjoy.
A simple, well-thought-out hashtag could change your business. It can make your video unimaginably viral, boosting the engagement rate and adding new followers. As of January 2024, the most used hashtag – FYP- reported 55.4 trillion views.
With millions of video uploads on TikTok, hashtags act like keywords to ensure your videos reach the relevant audience. They are among the social SEO factors that strategically place your content before viewers.
With hashtags less is more. Do not use too many or too little. Keep it balanced.
Also, ensure your TikTok hashtags are niche-relevant and traceable. Mix viral and niche hashtags for maximum impact.
Creating and posting engaging product tutorials is another method of promoting products on TikTok. Everyone loves learning something new. In fact, TikTok’s tutorial hashtag garnered over 75.6 billion views, with TikTok videos longer than 54 seconds receiving 38,000 views on average in 2023.
For instance, Sephora, a makeup brand, leverages tutorials to promote its products effectively. As users learn how to apply different makeup types, they develop an urge to try them. Creativity and clarity are key factors to consider when making tutorial videos.
When you promote a product on TikTok and gain significant exposure, you may face a flood of inquiries. Managing these continuous inquiries is a challenge for many TikTok sellers.
Although there are several chatbots that can be integrated into TikTok, they often fall short in providing perfect customer support because most are based on preset rules and lack human-like interaction.
If you want your product to gain more exposure, I recommend integrating an AI chatbot into your TikTok DMs and profile. ChatInsight offers such a solution. It is a free, no-code AI chatbot tool that allows you to build an AI chatbot in just a few steps and deploy it in your TikTok profile and DMs. Unlike other rule-based chatbots, it provides precise, human-like responses based on your settings. Your subscribers or other inquiries might not even realize they're interacting with a chatbot.
Currently, ChatInsight allows you to create up to 5 AI chatbots for free. You can deploy them not only on TikTok but also on IG, FB, and other social media platforms and personal websites. Give it a try!
Some popular paid ways to promote products on TikTok include:
Ads can boost your marketing strategy on any social media platform, including TikTok. If employed correctly, your business can get new leads, enjoy better engagement rates, and make sales with TikTok ads.
While it requires a budget, TikTok ads are short promotional videos that integrate seamlessly with the platform's content. These ads could be brand takeovers, in-feed ads, topview, Spark or sponsored/branded effects.
TikTok ad prices depend on several factors such as ad format, target audience, bidding strategy, and your niche’s level of competition. Once you plan a marketing campaign, TikTok will take you through their prices.
To create your first TikTok ad, follow these steps:
To run ads using a TikTok manager, you require a business account. If you have a personal account, switch to a business one for free.
Here’s how: on your account, go to ‘Settings and Privacy’, then click ‘Manage Account’, and tap ‘Switch to Business Account’. Keep in mind that you’ll require details including business name, location and contacts, as illustrated below:
TikTok ad manager is best accessible on your desktop. Go to ads.tiktok.comand then log in to your business account.
If you choose ‘simplified mode’, for instance, on your TikTok ads manager, you'll see four campaign objectives. Here, you pick the goals you'd want to achieve.
Do you want to increase traffic, improve lead generation, drive community interaction, get website conversions or enhance app installs? Set a clear goal.
After goal setting, the TikTok ad manager account opens into a screen where you select your audience. You may click on 'automatic audience' for TikTok to select an audience for you, or 'custom audience' if you prefer adding your parameters.
After establishing your audience, TikTok asks you if you want your ads displayed on the platform alone, or if they can place them on the Premium global publisher network (Pangle). Confirm your answer and move to the next step.
Now, it’s time to set your budget. It could be anything between $5 and $ 70 per day depending on your needs. Then, specify how long you intend to run your campaign. You may select the ‘no end date’ option for your campaign to run until you achieve the desired results.
Your first TikTok ad is about to go live. On your TikTok ads manager screen, select one of your new videos, or upload an existing one for your ad.
Write a catchy caption for your video, and create a clickable call-to-action button. It could be something like: Buy now, Sign up now, Get a quote, and so forth. Also, provide a link to your website, if applicable.
Hit the 'submit’ button and wait for about 24 hours for the TikTok team to review your ad. If TikTok flags your content, you'll see the message with reasons for rejection in your TikTok ad manager's Ad group.
Collaborating with like-minded influencers is a great product promotion strategy on TikTok. Notably, Influencer marketing isn’t a preserve for large, popular brands.
If you're starting and are low on budget, rising influencers with fewer followers may suit your needs. In 2023, Nano influencers with 0-10,000 followers had the highest engagement rate of 11.97% compared to micro influencers.
Some tips for leveraging effective influencer marketing include:
A few years ago, TikTok devised the 'promote' feature to help businesses in promoting their products. But here's the catch: you can only promote poor-performing videos.
Promoting a video enhances its chances of appearing in user’s FYP feeds. Once you specify if you want more website visits, additional followers, or more video views, tap to select your target audience.
Setting a TikTok promote campaign goes as follows:
Turning on the ‘disclose video content’ feature on your TikTok business profile is another clever product marketing method. This action indicates if your content is promotional or meant for a paid partnership.
You can turn on the content disclosure setting before/after posting content or while live streaming. Ultimately, your content reaches a niche-specific audience within a short time.
Are you wondering how to promote products on TikTok? With over 1 billion users, it’s clear why every marketer is looking for clever promotion methods for reaching their target audience. From creating quality content to using influencers, there are various viable ways you can use to boost sales. Pick what works for you and see what TikTok can do.
TikTok has a pricing structure for ads depending on the engagement opportunities. The charges are as follows:
Like any social media platform, TikTok has rules and regulations controlling who is eligible to run ad campaigns. Among other requirements, you should be at least 18 years old and have a personal or Business Account.
Post public content with original sound/sounds that can be used for commercial purposes. Also, (GPPPAs) Government, Politicians, and Political Party Accounts aren't allowed to use TikTok Promote.
Further, there are other important TikTok advertising policies you should review before planning your content calendar. These rules ensure your content isn’t flagged or rejected.
Influencers are largely effective as they give your brand direct access to the specific target audience. In fact, the ROI from influencer marketing is 11 times the ROI traditional banner ads deliver.
Influencers create brand awareness while upholding creativity and authenticity. They not only generate new leads but also boost your brand’s engagement rate up to 18%.
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