The Ultimate Guide on Telegram Ads + How to Use Them

With over 950 million active users and over 700 billion channel views, Telegram provides a unique opportunity for businesses to expand their market reach in various age groups and income brackets. Telegram ads are effective in reaching potential customers faster.

Telegram provides custom ads and third-party ads agencies for sponsored advertisement. Find out how to effectively use Telegram ads to market your brand, business, or community.

Part 1. What Are Telegram Ads and Why You Need Them?

Telegram Ads refer to advertisements placed on the Telegram platform, typically appearing in channels or groups. This is a paid promotional method that businesses or individuals can use to increase brand exposure, attract new users, or promote products and services.

Telegram users can place ads through Telegram's official advertising option, "Telegram Sponsored Messages," or through third-party advertising platforms. While both are paid promotions, there are certain differences between them.

Telegram Sponsored Messages are displayed in text form with a maximum of 160 characters, whereas ads placed through third-party platforms can be in the form of text, images, or videos.

Why You Need Telegram Ads?

Advertising on Telegram is is efficient for digital marketing, online retailers, e-commerce platforms, and influencers.

But what makes this social media platform stand out?

1. A Ready Market for Advertising

Telegram is a pacesetter - redefining how online users consume entertainment, news, and information.

82% of users follow news channels on the platform
59% of users actively engage in entertainment channels
55% of users engage in education channels

Advertising on Telegram increases your odds of landing these information-centric users.

2. Privacy and Safety

Telegram has a strict adherence to data privacy, following a data-free strategy. Advertisements on the platform don't rely on cookies or consumer data to target paid ads. Instead, users align advertisements on relevant groups and channels that resonate with their message. You don't have to rely on third-party apps for cookies or analytics. Additionally, targeted users don't feel privacy infringement. What is more, marketers are guaranteed data compliance with this model.

3. Native User and Brand Experience

Telegram's native interaction permits seamless and efficient communication between brands and users. Telegram ads format doesn't follow the intrusive and easily ignored traditional banner outlook, diminishing banner blindness. Data from Respond.io backs up the efficiency of the sponsored message format, showing that 64% of online users prefer interacting with brands over instant messaging than traditional channels like calls or emails.

Part 2. How to Advertise on Telegram?

Below we will explain in detail how to use the official Telegram Sponsored Messages and third-party advertising platforms to run advertisements.

1. Telegram Sponsored Messages

Telegram paid ads are simply sponsored messages. The message contains a maximum of 160 characters and a link that connects to the advertiser's channel or group. The advertiser specifies channels and groups to display the ad. Owners of such groups or channels get 50% of the earnings from displayed ads.

Unlike other social media platforms with a centralized advertising agency, there is no Telegram ad agency. Anyone can advertise on Telegram, provided you have one Toncoin (around $6.65).

It doesn't take much to advertise on Telegram with Telegram Sponsored Messages. Here is a step-by-step process.

Step 1. Visit the Telegram ads website and log into your existing Telegram account. If you don't have an account, download the app on your iOS or Android store app, sign up, enter your phone number, and log in.
Step 2. Next, launch an ad campaign with your channel or organization. You can build an organization using your channel or groups. Linking your channel or groups to your organization authorizes all admins to oversee advertisements.

Step 3. Once you access your account, click Create Ad to prepare a sponsored message. Your account opens up to a template with several empty fields.
The URL field will become the button part of your sponsored message. It links to your Telegram channels, bots, or specific posts within the platform. You can also link your text provided the link leads to the same destination as your URL.

Note : Don't include external links in the URL.

Also, follow all Telegram-sponsored ad guidelines:
All sponsored messages should have a maximum of 160 characters.
Include a call-to-action linking to the destination of choice.
Use clean language.
Include only permissible language and links.

Step 4. Set the cost-per-mile (CPM), which translates to cost per 1000 views. The minimum CMP is 0.1 TonCoin. Rates vary depending on the popularity of your selected channels and ad space competition.

Step 5. Choose the channels you want your ad to feature. You can search the channels by name or browse through categories to find your preferred match. You can also target users or channels from specific locations and specify user language.

Step 6. Once satisfied with all the fields, accept the terms and conditions and click on Create an Ad.

2. Telegram Ads Platform

Telegram-sponsored messages can be a bit rigid in capabilities and limits. Fortunately, some Telegram partners have plenty of third-party advertising apps and bots with versatile alternatives. One renowned Telegram ad agency is Telega.io.

This is a third-party Telegram ad platform that can help you find your target audience and launch successful advertisements using channels and bots. On average, it has over 180,000 new ad users on the ad exchange, plus over 6,000 verified users. Telega.io is also easy to use.

Here is a step-by-step guide on how to use the platform:

Step 1. Go to the Telega, open an account, and sign in.
Step 2. Select relevant channels from the application's catalog.

Step 3. Pay for the service using crypto, Capitalist, or bank transfer.

Step 4. Create an ad using text, links, images, or video
Step 5. Your chosen channel owners post the video and provide the post verification link.
Step 6. You get a detailed report on your ad performance.

3. Telegram Sponsored Messages Vs Telega.io

Don’t know how to choose between Telega.io and Telegram Sponsored Messages? We compare these two Telegram advertising platforms from three aspects, and you can make a choice based on the following.

1Versatility

Telega.io takes the lead when it comes to message versatility. Advertisements include video, text, and image messages. On the other hand, Telegram-sponsored messages can only take text format. You can use emojis in your ad. However, excessive use of emojis or exclamation marks can affect ad performance.

2Ad Performance

Both Telegram-sponsored ads perform well in terms of return on investment. You can check the campaign metrics on your channel's main screen for Telegram-sponsored messages. Besides the verified link shares from your chosen channels and groups, you get a detailed report from Telega.io.

3Telegram Advertising Costs

Payment rates on both platforms depend on the type of channels, groups, or users chosen. Well-performing channels or groups in top-rating topics will cost more on Tlega and Telegram ads. Telegram advertising costs also depend on ad demand. The two options use Telegram channel analytics to rate channels and groups.

Part 3. 10 Best Telegram Advertising Groups & Channels

Unfortunately, finding a channel or group that will give you a high ROI for your ads is challenging. However, we've curated a list of best-performing Telegram advertising groups and channels to leverage to grow your brand, career, or business.

Group Name: News Finance

This is one of the best groups to target your Telegram ad for business-savvy professionals looking to establish thought leadership in economics, the financial market, investment strategies, and business technology. Over 18,000 users get and analyze business news in the US Market. The size is considerable enough to impact your reach without depleting your pockets.
Link

Channel Name: Growth Hacks

Are you into marketing? Advertise your Telegram channel in the Growth Hacks. The channel provides expert business recommendations and self-development strategies. It has over 18,000 active subscribers looking to grow their knowledge and expertise.
Link

Channel Name: Stock Market Insights

Financial specialists looking for clients can find a budding community of stock investors looking for strategies, guidance, and support in the Stock Market Insights channel. The channel has over 800,000 subscribers, which is a ready market to expand your market share through Telegram ads.
Link

Channel Name: FaibersGate

As a movie fanatic looking to grow your channel or group or influence your subscribers or members on the latest from the box office, FaibersGate is the place to advertise. Provide a unique angle to your quest to attract a huge following of over 50,000 movie lovers.
Link

Channel Name: Cinema Hub

Another channel that has been established as a one-stop shop for entertainment is Cinema Hub. The channel has over 40,000 movie-loving subscribers seeking enlightenment on movie releases, analysis, and entertainment knowledge.
Link

Group Name: Entrepreneurial Journey

Another channel that has been established as a one-stop shop for entertainment is Cinema Hub. The channel has over 40,000 movie-loving subscribers seeking enlightenment on movie releases, analysis, and entertainment knowledge.
Link

Group Name: International Friends

Are you a certified relationship coach or a specialist in a field that helps people develop healthy relationships? You can try advertising on relationship-centric groups filled with members looking for meaningful connections. International Friends has 31,000 subscribers from all over the world that your Telegram ad can target.
Link

Group Name: LOVE & MARRIAGE

If your niche is in marital relationships, the LOVE & MARRIAGE group has 23,000 members seeking thought leadership from experienced experts to navigate the good, the bad, and the ugly that can come out of marriage.
Link

Channel Name: Free Games and Giveaways

Is your channel part of the gaming community? You may want to extend your Telegram channel advertising to the Free Games and Giveaway channel to increase your subscriber base. The channel has over 5,500 subscribers interested in gaming.
Link

Group Name: Hi-Res Song Community

As a music expert, singer, or songwriter, you can leverage the Hi-Res Song Community's affinity for music in various genres. Capitalize on the group's search for musical insights and melodious entertainment by placing a Telegram ad on the group to capture potential subscribers.
Link

Part 4. Tips for Advertising on Telegram

Whether you are starting or are an established Telegram user, here are tried and tested strategies to launch and manage your Telegram ads.

1. High-Quality Content

Like a gourmet meal, high-quality content satisfies and leaves you craving more. To ensure it is spiced up, ensure your content is informative and catchy. Apart from that, minimize emoji use, exclamation marks, and exaggerated claims to curb ad suppression. Also, avoid imperative language like 'buy' or 'subscribe' and let your call to action be natural and inviting without intruding.

2. Use Bots and Automation Tools

We all know that advertising expenses can be significant. How to maximize your advertising effectiveness on Telegram is a challenge many marketers face.

Creating a Telegram group with a deployed bot is a smart choice. This setup provides a community where your users can interact freely, while the bot offers 24/7 consultation and other services. This way, users who click on your ad and enter the channel are not left in a service-free awkward situation.

You can use Telegram's official BotFather to create a rule-based bot, but it is not an intelligent chatbot. You would need extensive Python scripts and cloud server configurations to run it on your Telegram groups. We recommend using ChatInsight for this purpose.

ChatInsights is a third-party Telegram AI chatbot maker that currently offers a free version. The free version allows you to create up to five AI bots, with additional bots requiring a paid plan. Based on large language models and machine learning, ChatInsight provides human-like interactions by simply uploading a document. You can create a Telegram AI chatbot with ChatInsight in minutes, without any coding required.

Start for Free

3. Use Data Analysis to Optimize

Telegram provides ad insights to help you restrategize your campaigns and boost the outcome of the results. Make informed decisions by analyzing your ad performance. Optimize your texts by using popular keywords and phrases in your niche. Ensure your bot is functioning efficiently to avoid unnecessary flagging.

Conclusion

Advertising your Telegram channel is simple and effective when you know how to leverage the tools and technology. Whether building a brand, expanding your business, seeking to reach a wider audience as an influencer or digital marketer, or establishing thought leadership online, the Telegram ad platform is the best place to start.