How to Create a Telegram Business Account
Any business that wants to grab every opportunity for success should consider Telegram as one of its marketing platforms. With close to 1 billion users, the social media channel ranks in the top 10 of the most used social network applications. One of the ways you can leverage Telegram is by setting up a Telegram business account.
This blog post will walk you through the basics of Telegram and describe step by step how to create a Telegram business account.
Part 1. What is a Telegram Business Account?
A Telegram business account is a feature in the social media platform that allows businesses to connect with customers and prospects. The account provides customer support features, automation functionality, broadcast messaging, and product-sharing capability.
You can use Telegram for business to showcase important information like business hours and location. Besides, the quick replies allow you to handle repetitive queries about your business so that your customer support team can focus on more complex business aspects.
Because of its focus on privacy, the Telegram business account is a good platform for customers who are cautious about data security. You can use the social channel to:
- Run campaigns on offers and discounts for your products or services
- Offer customer support through chat agents or chatbots
- Collect and analyze essential data like views, subscriptions, mentions, and shares on other platforms
- Share news and updates on product launches, upcoming changes, or industry-related information
- Foster a strong customer base by creating a community where customers can interact and share feedback
To access the tool, subscribe to Telegram channels premium accounts, which cost $3.99 per month or $28.99 annually. You can access your business account on different devices: Android, MacOS, iOS, or Windows.
Part 2. How to Create a Telegram Business Account?
The next step is to help you create a Telegram business account from scratch. Here are the steps you should follow:
- Step 1.Subscribe to the Premium Package
- The first step is to get the premium package at $3.99 per month or $28.99 annually. You can do this by:
- Click the menu bars at the top left of the Telegram app or website.
- Next, select the "Settings" option from the rundown menu.
- After that, scroll down to the "Telegram Business" feature, almost at the bottom of the settings options.
- A new tab highlighting the features of a Telegram business account will pop up. Click the "Subscribe for $2.41 per month" button at the bottom of the tab.
- The link will lead you to a "Premium Bot" with an option to subscribe to the monthly or annual plan. Select the preferred choice.
- Lastly, select the payment option, fill in your card details, and click "Pay."
- Step 2.Create the Channel
- After subscribing to the Premium plan, the next step is to create your business account. Follow these steps:
- Click the menu (three horizontal lines) in the top left corner.
- Select the "New Channel" option from the menu.
- The next step is to add your business name and a description. Ensure you provide detailed and correct information about your venture at this stage. You should also add an image that represents your brand.
- Choose between a public and private account. The private option means only people with an invite link can join the group. On the other hand, a public account is accessible to anyone, and it can be searched for and found. You should also add a link that aligns with your business at this stage.
- The last step is to invite your friends or customers to the group. You can also skip this step if you want to do it later.
- Step 3.Create and Connect the Chatbot with Telegram
- After creating the channel, the next step is to create a bot and integrate it to your business account. Here are simple steps to follow:
- Go to Telegram search bar and type “BotFather”. You will get several options, but choose the one with a verification badge.
- Next, click “Start” and type the command “/newbot” or select the relevant command (/newbot) from the list provided.
- After selecting “newbot” BotFather will guide you through the next steps of choosing a name and a username for the bot. Choose a name that aligns with your brand.
- You now have a new chatbot. Copy the API key token for the bot. Remember, you shouldn’t share the key with anyone.
- Go to your Telegram business account and click the 3 dots on the top right.
- From the list of settings, select “Manage Channel”. In the next step, click “Administrators” and then, “Add Administrator”.
- Lastly, search for your chatbotbot, click it and save the changes.
- Interact with the Telegram chatbot and ask a few questions to see how accurate it is.
Part 3. Why Should Businesses Pay Attention to Telegram Business Account?
A platform having close to 1 billion users is different from having an impact on your business. In this part, we explore the benefits of a Telegram business account for your venture.
Advanced Privacy Features
A report by Tableau shows that 48% of customers have stopped relationships with companies over data privacy concerns. If this statistic doesn't ring a bell, there is much more: 54% of consumers believe businesses don't use data in a way that benefits them. In such a suspicious market, you need a platform that guarantees data privacy for your clients, and Telegram does the job perfectly.
Chatbot Automation
Artificial intelligence is changing the way businesses interact with customers and prospects. Most clients expect a response within a few seconds after sending an online query. A chatbot is a sure way to answer customers' questions within seconds. Telegram is compatible with chatbot tools like ChatInsight, and the integration process is usually straightforward, even without coding skills.
Large File Sharing
Unlike most messaging apps, Telegram allows you to send as much as 2GB of content as a regular user and 4GB for Premium subscribers. This is a good option if your business is about sharing large files and quality videos. For most platforms, you have to compress large files to share them, which comprises the quality.
Integrations
You can connect your Telegram business account with most tools. Because the platform is compatible with Zapier, you can use the software to integrate other business tools. The ease of integration ensures smooth workflow automation and seamless communication across different applications.
Cloud Storage
Besides Telegram offering a means to share large files, the social media platform also provides unlimited cloud storage for your chats and media. So, you can share videos, images, and documents without worrying about storage size limitations. This essential feature allows access to your account across different devices.
Part 4. Enterprise Example of Telegram Business Account
Are there businesses that have seen success through a business account Telegram? From news companies and fashion houses to IT dealers, you can use Telegram to boost your audience engagement and reach. Here are some ventures that have taken advantage of the social media platforms:
1. The Washington Post
Number of subscribers: 56,965
Industry: News
In the competitive news industry, The Washington Post leaves nothing to chance in tapping all the channels to get to their audience. The company directs you to its website through catchy headlines and a snippet of the news. The channeling of Telegram users to the website increases website visits and boosts the news outlet's reach.
The Washington Post shares diverse content types to cater to the needs of different subscribers. There is something for various audiences, from live updates to news articles and podcasts.
Once you land on the website, you are prompted to subscribe to the premium plans. Although most content is free, some links require subscriptions to access. So, this is an upsell strategy that increases The Washington Post's revenues. From the tracked metrics, each news snippet gets around 10,000 views.
2. Skynet Dreams
Number of subscribers: 12,326
Industry: Artificial intelligence
As an AI solution for start-ups, Skynet Dreams has found a niche through a vibrant Telegram account. The company shares AI-generated videos, images, and other innovative content that captivates and engages its audience.
The objective of the Telegram business account is to pique the audience's interest in AI. After that, the followers or platform visitors can contact Skynet Dreams for AI solutions for their companies. The open conversation through comments allows the customer support team to get feedback from their audience and ideas on what interests them.
Skynet Dreams also shares the latest insights and updates in the industry, establishing itself as an authority in the AI industry. Over time, this approach has given the audience confidence in the services the company offers. Apart from that, the company uses the business channel to relay important information to its customers and prospects.
3. LN Fashion
Number of subscribers: 19,663
Industry: Fashion
This Russian fashion hub stocks the latest trends in the industry. LN fashion targets English and Russian speakers through its Telegram channel. They share daily apparel collections on the platform, directing the traffic to different pages on their site for purchase.
The quality images and videos showcase their products in detail, helping customers make informed choices. By consistently updating their channel with new arrivals and exclusive collections, they maintain a strong presence and keep their audience engaged.
The audience can react to the content, helping the admins see what appeals to the followers. The Telegram business account gets around 3,000 views from every post.
The simplicity and elegance of their approach appeal to fashion enthusiasts looking for the latest trends without the clutter of additional content. The straightforward presentation ensures that the audience knows exactly what to expect and can easily navigate to purchase the items they like.
Conclusion
Having a Telegram account for your business can significantly impact your marketing efforts. The platform is ideal for companies across different industries, and the approach depends on your marketing goals. Whether you want to share information about products or services, interact with customers, or generate more leads, Telegram will do it.
Hot FAQs about Telegram Business Account
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