How to Use Telegram for Marketing? (2024 Full Guide)
Telegram has over 900 million active users daily, spending almost 4 hours on the app every month. Such a huge platform requires any marketing team's attention to maximize engagement and boost conversions.
Telegram marketing has come a long way, but many businesses have no clue where to start. This blog post will guide you through the basics to the advanced strategies needed to leverage this powerful tool effectively.
Part 1. Why Is Telegram Marketing Necessary for Your Business?
The following will explore why Telegram has become an indispensable part of marketing. We will discuss in detail the security and influence of Telegram.
1. Privacy and Security Features
In an era where 8 out of 10 internet users are concerned about their privacy, any platform that guarantees that has the upper hand. Telegram uses end-to-end encryption to ensure that all your engagement on the platform is safe and secure.
Unless you give someone direct access to your account, nobody except the recipient can know the kind of content you are sharing. Telegram doesn't store your chat history on its servers, guaranteeing privacy.
If you're concerned about data leaks while conducting marketing online, using Telegram for your marketing efforts is the best choice.
2. Global Reach
Telegram is available for download in over 175 countries and has data centers across the globe. It is also accessible in over 144 languages, making it an incredibly versatile platform that caters to a diverse audience.
Since 2022, Telegram has seen 5 times growth in paid account users, evidence of its growing influence in the business industry. The social media platform is the most popular instant messaging app in some Asian, European, and African regions. Telegram is helping businesses on their path to globalization.
3. Affordable Marketing Solutions
Telegram marketing is also a budget-friendly solution because the free version has all the features you need to engage your audience. You can reach a wider audience with broadcast channels and groups without incurring additional costs.
The average cost of 1000 views is between $3 and $10, depending on the format, theme, and traffic. If you want to use Telegram premium, the monthly cost is $4.99, while the annual charges are $35.99.
Whether a small startup or a large publicly-traded company, Telegram can provide the right marketing solutions.
4. Bot Integration
Integration of chatbots into social media platforms has changed marketing and customer support. Through bot automation, you can respond to frequently asked questions while your team focuses on more complex aspects of the business. Unlike human personnel, chatbots are available 24/7, giving your customers instant support 24/7.
5. Rich Features
Telegram is one of the few platforms that support sharing of large and diverse files of up to 2GB. Through the app, you can share videos, documents, images, GIFs, emojis, and texts. This flexibility accommodates flexibility in customer engagement and increases your conversions.
Part 2. How to Use Telegram for Marketing?
How can you use Telegram as a business owner? The social media platform allows you to engage customers and prospects through channels, groups, chatbots, or paid ads. Let's discuss each to see how you can set them up effectively.
1. Create a Telegram Channel
A Telegram channel is a group that allows admins to share broadcast messages with their audience. Unlike Telegram groups, only admins can post in a channel. In a Telegram channel, you can post image, video, text, emojis, audio, and live streams.
Telegram channel is suitable for scenarios that do not require member interaction and is ideal for businesses looking to expand their brand influence and visibility.
Key Features of Telegram Channel
- Broadcast Messages: Telegram channels allow you to broadcast messages to all your subscribers. You can use it to send high-quality content, such as promotional campaigns and product launch notifications.
- Unlimited Subscribers: Telegram channels have no subscription limit, allowing you to continuously promote it to acquire target customers.
- Data Analytics: It records the number of views for your published messages and tracks subscriber growth, helping you adjust your marketing strategy.
- Automated Marketing: You can integrate bots into your Telegram channel to enhance work efficiency.
Here is a step-by-step guide to create a Telegram channel:
- Step 1. Open your telegram app and click on the 3 horizontal lines on the upper left side. Next, tap the "New Channel" option.
- Step 2. A pop-up will appear for you to add the details of the channel. Click "Create" after sharing the details.Tip : Ensure the name matches your brand name unless it is taken. The image should reflect your brand colors, while the description should provide clear details about your business.
- Step 3. Choose whether you want a private or public channel. You also customize your link at this stage and tap "Save to proceed". You can skip this step, as well.Tip : A public channel allows anyone to find your group when they search relevant keywords, while a private one is only accessible to users who can access your channel link.
- Step 4. Inviting your contact to the channel is next. You can share the link or invite them directly.
- After selecting the contacts you want to add, click "Add" and your channel will be live.
2. Create a Telegram Group
Telegram groups are similar to Telegram channels, but unlike channels, Telegram groups allow users to post and interact.
Telegram groups are more suitable for team collaboration, customer support, and scenarios that require member interaction. They are ideal for businesses looking to build close customer relationships and enhance customer engagement.
How to Create a Telegram Group:
- Step 1.Click the 3 horizontal lines on the top left to access the Telegram menu. After that, click the "New Group" option.
- Step 2.Next, type the group name and add an image. You can also set the auto-delete option for messages to disappear after a day or several days. To do this, click on the 3 dots in the pop-up.
- Step 3. You will get a pop-up to add group members. Click "Create" after selecting the contacts you want to add to the group.Tip : A Telegram group allows a maximum of 200,000 members.
- Your group is now live!
3. Create a Telegram Bot
The Telegram bot is an officially launched program by Telegram that helps users with automated marketing. It plays a crucial role in marketing. Telegram Bots can assist businesses in automating various tasks, such as sending and receiving messages, handling commands, automatically replying to users, and providing information and services.
Key Features of Telegram Bot
- Customer Support: Bots can automatically answer frequently asked questions, providing 24/7 customer support.
- Automated Updates: Bots can periodically send users news, blog posts, product updates, and promotional information.
- Personalized Marketing: Based on users' historical behavior and preferences, bots can send personalized recommendations and content.
Telegram users can create a bot through Telegram's official BotFather. BotFather is a Telegram bot that allows you to create and manage your chatbots on the platform.
You can create as many bots as you want, but they should have unique names with the prefix "bot", for example, @TelegramMarketing_bot.
How to Create a Telegram Bot with Bot Father
- Step 1. Go to the Telegram search bar and type "BotFather". Several options will appear, but select one with a verification badge.
- Step 2. After that, tap "Start" and write the command "/newbot" or choose the "/newbot" command from the options provided.
- Step 3. Next, BotFather will prompt you to share the name and username of your bot. You might have to try different options to get an available username. Choose a name that represents your brand.
- Step 4. Your new chatbot is now ready. You can use the API key token to add the bot to your business account. You should keep the key confidential because anyone can access your bot through it.
4. Create Telegram Sponsored Messages
Telegram Sponsored Messages refer to paid promotions for other channels and bots with more than 1,000 subscribers. These sponsored messages appear after the last message in relevant channels and groups.
By effectively utilizing Telegram Sponsored Messages, businesses can achieve greater brand exposure, user engagement, and conversion rates on the Telegram platform, thereby enhancing overall marketing effectiveness.
Here is a step-by-step guide to use Telegram sponsored messages
- Step 1.First, visit this URL: https://ads.telegram.org/ and click "Log in to Start Advertizing". You need to share your phone number to get a prompt in your Telegram account.
- Step 2.Go to your profile and tap "Confirm" to proceed.
- Step 3.The next step is to select the account you want to use to run the ad. If you have never run an ad on Telegram before, you should share your personal information.
- Step 4.Click "Create a new ad" to set up the advert.
- Step 5.Lastly, share your ad information, including name, description, budget, target groups, and the channel you want your ads to appear on. Tap "Create Ad" to start running the promotion. Ensure your account has enough funds to cater to the budget.
Part 3. A Case Study in Telegram Marketing: The Washington Post
The Washington Post uses Telegram marketing to engage its audience and deliver timely news updates. By creating a dedicated Telegram channel with over 57,000 subscribers, the news outlet ensures that its subscribers receive real-time notifications of breaking news, in-depth articles, and major stories.
One key aspect of their success lies in the regular posts and catchy updates with links to full articles, leveraging Telegram's high engagement rates. For instance, subscribers receive prompt updates when significant global events unfold, keeping them informed and connected. This timely news delivery fosters a sense of immediacy and relevance, encouraging subscribers to engage with the content more frequently.
Moreover, the Washington Post capitalizes on Telegram's interactive capabilities by occasionally incorporating polls and Q&A sessions. These interactive elements drive engagement and allow the publication to gather valuable feedback from its audience. This two-way communication channel helps build a community of readers who feel involved and valued, enhancing reader loyalty.
The channel's success is also attributed to the Washington Post's commitment to maintaining a consistent posting schedule. Regular updates ensure the channel remains active and relevant, preventing subscriber attrition. Additionally, the quality and reliability of the information provided reinforce the Washington Post's reputation as a trusted news source, further cementing its position in the competitive media landscape.
Conclusion
Telegram marketing is an effective and affordable strategy to increase your business engagement and boost conversion. The social media platform has some unique features, like privacy policy and the capability to share large files, which give it an edge over other alternatives. You can use Telegram groups and channels to meet your marketing needs.
Hot FAQ about Telegram Marketing
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