5 Best TikTok Marketing Tools [2025]

If you think TikTok is just about funny memes, viral dance challenges, or unusual cooking recipes, think again. Businesses are also thriving on this short video platform.

Marketers are leveraging TikTok's vast reach to run successful promotional campaigns. In a recent survey, 28% of marketers cited TikTok as the leading social media platform globally.

However, while TikTok may seem easy to navigate, achieving marketing success requires more effort. Your success starts with selecting the right TikTok marketing tool, aligned with niche-specific strategies.

Here is our curated list of top TikTok marketing tools to boost your campaigns and accelerate business growth. Let's get started.

Part 1. What Are TikTok Marketing Tools?

TikTok marketing tools encompass various apps, software, and features designed to boost engagement and expand your brand's reach on TikTok. While TikTok offers multiple creator tools, third-party providers offer specialized options tailored for businesses.

Whether you're aiming to maximize impact through live streaming, videos, TikTok ads, or organic content, these free and paid tools excel at putting your brand in front of TikTok's over 1 billion users.

While some tools are multi-functional, others excel in specific TikTok marketing aspects. For example, if you need an influencer for a campaign, a TikTok influencer search tool would be ideal. Conversely, a tool might excel in TikTok competitor analysis but lack video editing capabilities.

In short, employing multiple marketing tools in your TikTok campaign can be effective, depending on your unique strategy. By evaluating the results, you can determine which tools work best for you.

TikTok marketing tools perform other crucial functions, including:

Performance analysis: With TikTok's ever-changing dynamics, marketing tools analyze metrics to show if your campaign is performing or not.
Campaign content creation: Offer short video editing features, including visuals and filters for outstanding content.
Content scheduling and automation: Provide timely planning and posting of user-generated content.
Hashtag management: TikTok marketing tools research hashtags and track performance to ensure the generation of viral content.
Efficiency: Streamline workflow through automation for seamless campaign management.

Part 2. 5 Best TikTok Marketing Tools

TikTok Marketing Tool	Best For
1. ChatInsight	Multi-faceted customer support
2. Planable	Social media content management
3. Keyhole	Campaign performance monitoring
4. Picsart	Video editing and graphic design
5. Influencity	Influencer collaboration

1ChatInsight

Designed using the large language model (LLM), Chatinsight is a question-and-answer chatbot that uses AI to provide customer support for your business. Successful TikTok marketing includes scaling up your customer service operations to grow your audience and business at large. This is where this tool comes in.

Its multi-lingual feature, coupled with AI magic helps this tool to interpret customer questions on TikTok to provide human-like, accurate, efficient, 24/7 consultation. From working as a TikTok influencer search tool to providing solutions for marketing, sales, training, or account management, ChatInsight is versatile, customizable and cost-effective.

Key Features

Multi-lingual customer support: Simulates information presented in multiple languages and provides context-sensitive answers.
Human-like interventions: Utilizes advanced NLP technology to customize conversations, leaving you satisfied just like talking to a human.
Personalization: Personalizes support by using a personal knowledge database and specific search intent.
Around-the-clock functionality: Unlike other conventional channels, ChatInsight satisfies and resolves customer queries no matter their time zones.
Data privacy: The bot maker allows password, domain and IP restrictions in compliance with industry laws and data protection regulations.

Pricing

Free: $0
Basic: $199/year
Standard: $299/year
Enterprise: $499/year

2Planable

Can you imagine a tool that streamlines your social media team collaboration to ensure collective scheduling, creation, and publishing of TikTok content? Planable perfectly fits the bill.

With its multiple unique features, this tool streamlines workflow, saving you time and money. Aside from organizing your TikTok feed, gathering feedback, and customizing content approvals, Planable provides a multi-channel content calendar to boost your marketing campaign efforts.

Additionally, this tool provides a platform for you and your client to collaborate on your TikTok workspace. Ultimately, you'll enjoy maximum productivity and impressive results with Planable.

Key Features

Intuitive user interface: Its user-centric design fosters creativity in content scheduling, creation, publishing, and approval. All features are easy to access, giving you an enjoyable TikTok experience.
Collaboration function: Planable's magical capability to bring all your team members, brands, and clients together in a single workspace enhances productivity.
Multi-channel content calendar: The platform's content calendar takes your content marketing campaigns beyond TikTok to include other social media networks like Facebook, YouTube, LinkedIn, Instagram, and more.
Performance monitoring: To gauge your campaign success, this tool analyzes the performance of your TikTok content and provides you with in-depth insights.

Pricing

Free: $0
Basic: $396 per year
Pro: $588 per year
Enterprise: Custom - contact sales team.

3Keyhole

Are you continuously getting little or no results from your social media marketing campaigns? Keyhole could be your missing puzzle piece.
This marketing tool helps you to monitor your social media presence by using accurate metrics.

With its array of features, you can easily tell your video views, average watch time, engagement rate, as well as your content overall performance.

It also serves as a TikTok competitor analysis tool with a well-displayed reporting dashboard. Keyhole enhances a better understanding of your audience, ensuring your business makes data-driven decisions. Based on present and past analytics, the tool can also accurately predict trends to shape your future campaigns.

Key Features

Hashtag tracking and analysis: Includes a simple dashboard for accurately tracking your hashtags across multiple social media platforms to measure and report on the impact of your marketing campaigns.
Competitor analysis function: Its real-time, industry-specific metrics help you to compare your marketing strategies with your competitors, giving your business a competitive edge.
Smart post scheduling: With its AI-powered smart publishing function, you can effortlessly schedule and publish social media content.
Campaign monitoring: Allows you to conveniently gauge the performance of specific TikTok hashtags.
Market research: Keyhole filters niche-specific data and trends online, giving helpful insights about your market.

Pricing

Keyhole offers campaign-based pricing from $100. Contact them to get a personalized quote.

4Picsart

No TikTok marketer will ever downplay the role of templates when running marketing campaigns. Picsart is a unique video editor with graphic design templates that can help you churn expert-level videos and graphics.

In a recent survey, 90% of TikTok users admitted that they binge-watch their video feed occasionally for over an hour. These findings show how a professional video or photo could elevate your marketing campaign.

Picsart increases your chances of sliding into TikTok users' feeds. Additionally, it includes an advanced print editor, social media editor, and background remover to create exhilarating TikTok photos.

Key Features

Video editing: Provides a variety of premium video editing templates to help you make professional videos for all occasions.
Social media Ads maker: Designed with customizable social media templates, PicsArt's ad creator function enhances your product's ads.
Advanced Logo generator: Its AI-powered logo generator promotes brand identity by designing quality logos in seconds.
Photo generation and editing: The AI photo generator and editor improve your TikTok marketing efforts.
Brand kit generation: Provides you with a kit personalized according to your brand's colors, fonts, and logos for consistent branding.

Pricing

Free: $0
Plus: $60/year
Pro: $84/year
Enterprise: Custom (contact customer service).

5Influencity

A TikTok marketing campaign is never complete without influencers. In fact, finding the right influencer is key to successful marketing. With TikTok boasting 106,000 influencers in 2020 alone, picking an influencer for your brand may be a daunting task.

Influencity is a TikTok influencer marketing platform utilizing the power of AI to help brands find suitable influencers easily. Using generative AI, it helps you quickly filter influencers from a database of over 130 million people until you find a match.

The tool also provides a platform for recruiting and communicating with your favorite influencers, thus fostering solid relationships. You can also link your TikTok campaign to Shopify for better results.

Key Features

A massive database: Influencity includes a database of 130+ influencers to save you the hassle of scouring through the internet.
Efficiency-focused AI filters: It has AI-powered filters that are customizable to suit your needs when searching for an influencer. You don't have to move from one profile to another.
Growth filter feature: This unique function narrows down your search to show the fastest-growing creators that could be useful to your business.
Influencer campaign management: Influencity provides a platform for TikTok campaign management from start to finish.

Pricing

Basic: $1,896/year
Professional: $3,816/year
Business: $9,576
Custom: Request for a quote.

Part 3. Trends in Marketing on TikTok

With its vast growth in popularity and its fight to position itself in the social media marketing space, TikTok is no doubt a bandwagon every marketer should join. According to Statista, 19% of marketers are already using TikTok and over 38% of industry professionals are planning to use the app for marketing campaigns in the next twelve months.

However, it doesn't end with joining the platform. The question of whether your brand succeeds or not depends on how you keep up with the latest TikTok trends. Following trends will make you go viral, hence a better engagement rate and tangible results.

Some of the hottest TikTok video trends for businesses include:

Dance challenges

A lot of people identify TikTok from its captivating dance challenge videos. Users make videos to popular songs and other users join in.

This trend fosters a deep connection and a sense of community between brands and their audience. And when people connect, the likelihood of making a sale is higher.

Comical content

You can never go wrong with funny video content on TikTok. Apart from giving users a hearty laugh, you're likely to find your way to their hearts through memes, viral audio and videos. Such content cultivates trust, thus growing your brand exponentially.

Live stream shopping

This is one of the TikTok trends to watch going into the future. Since its launch in 2022, livestream shopping has been allowing brands to interact with their customers as they showcase their products. This trend is dominating TikTok now and will still do wonders in the coming years.

Personalized product recommendations

The ability of TikTok's ability to recommend products to users is a plus for brands. The trend will continue to drive engagement and conversions even in the future.

Conclusion

Beyond having a good laugh and entertainment, improving conversion rates for businesses is another benefit from TikTok you should maximize. That said, there's no better way of achieving this than running TikTok marketing campaigns.

Finding a suitable TikTok marketing tool is a viable option if you want efficiency and success in your marketing campaigns. With numerous free and paid tools available, consider your budget and unique needs before trying any. Explore our options, and you'll find the perfect fit for your business.