SMS Broadcast Software - Reach the Masses At Once

Undoubtedly, email and other communication platforms are effective ways for instant messaging, but the most prevalent one is the Short Message Service (SMS) using SMS broadcast software.

Every mobile phone has SMS service, but not all devices have email or other social media accounts. With SMS, enterprises and marketing agencies can target massive numbers of people in a short time. Research shows that 2,70,000 SMS are sent every second, and mobile phone users read 98% of SMS within three minutes. Message broadcasting is the fastest way for businesses to automatically send messages to their employees or customers in less time.

1What is An SMS Broadcast and its Use Scenarios

SMS broadcasting is a marketing tool with specialized text messaging based on a one-to-many communication model. It is also known as ‘mass text’ or ‘bulk text.’ It is one of the most effective and efficient ways to send important information to many people.

Most businesses and marketing agencies prefer SMS broadcast services to simultaneously send alerts, marketing campaigns, and notifications to a large group of people. It is also an easy way to communicate with employees and timely update them with routine updates. SMS broadcasting improves the sales of businesses by engaging more people with attractive promotions and sales offers.

1.1Promoting sales and events

SMS broadcasting is a powerful tool for marketers to easily promote their sales and events. It allows businesses to reach a wide range of valuable customers. They collect personal numbers of people, location-wise or intent-wise, and select target audiences to send helpful information about upcoming sales and special events. It improves the brand's visibility and ensures that the promotional messages are delivered to the maximum community promptly and ultimately improves sales.

1.2Delivering customer service/product updates

Businesses, especially retailers, save customers' information and analyze their purchasing intent. They use this information to send them product updates regularly using SMS broadcasting. It also supports businesses in providing exceptional customer service to clients by addressing common inquiries whenever needed. It helps them build trust and improve customer retention, automatically generating more sales.

1.3Send mass notifications to employees

SMS broadcasting helps the HR teams and admins of organizations send mass notifications to all the staff within a minute. They can send essential announcements, safety alerts, general updates and schedules of shifts to each employee easily, even daily, to keep them updated and follow the instructions. It establishes a comfortable and well-managed working environment that results in improved productivity.

23 Best SMS Broadcast Software and Services

SimpleTexting

SimpleTexting is a message broadcast software serving small businesses for more than ten years to enhance their sales and business. It provides texting services to companies to send promotional messages and sales offers to grab the customer’s attention. It helps SMS marketing and provides a straightforward medium for one-to-one communication with customers. You can connect with a simple mobile number to see its features, and it does not require a credit card to start for free.

It allows businesses to send thousands of messages with just a single click. It provides a user-friendly interface that everyone can use without any skills. SimpleTexting enables businesses to schedule texts for special events automatically triggered on the set schedule. It also supports drip campaigns; you can integrate with Zapier and Mailchimp. SimpleTexting can be controlled from multiple locations by multiple users to give businesses the ease of access anytime. They can also send personalized messages to customers quickly.

SlickText

SlickText is a software solution that provides mass texting support to businesses to send product updates and promotional messages to a large community with a single click. Its incredible features enable businesses to increase their visibility in audiences continuously. It has an extensive library of features, including SMS automation, to strengthen companies' marketing. It is widely adaptable by over 40,000 organizations due to its sophisticated and straightforward interface and cooperative customer support team that is always available to assist its customers.

Like SimpleTexting, SlickText also allows targeted messaging for better effectiveness of messages because customers are already looking for such offers.

SlickText offers 14 days free trial and flexible packages ranging from $29 to $1250 per month. SlickText also supports picture messaging and rollover texts to streamline your efforts for text messaging each time. It allows workflows to trigger when required and automatically send messages to the added lists.

AirDroid Business MDM Software

AirDroid Business is a mobile device management solution specifically developed to support different business levels. You can utilize it as a broadcast SMS software for Android: because one of the crucial features of it is to send mass notifications to the bulk devices - Admins can use AirDroid Business to broadcast messages to many employees and share routine updates and schedules. It saves much time by sending instructions to all the employees with just a single click so they can follow it instantly.

AirDroid Business allows businesses to remotely create and publish notifications on enterprise devices. Additionally, you can use the force reading function to ensure that the employees have read the notification. It helps administrators inquire employees if they need to follow the instructions. They can also schedule the time to send information automatically at the set time.

3The Advantages of SMS Broadcast Services

Eliminate manual work

SMS broadcast service eliminates the troublesome and time-consuming tasks of sending individual messages to many customers or employees or making phone calls. It also minimizes the human errors of skipping any number and ensures the message is sent to each number ideally. Much time is saved using SMS broadcast service that can be spent on other essential tasks to improve productivity.

Reduce data usage

SMS broadcasting is easy to manage even in areas where data costs are high or have limited data connectivity. Alternative to other communication methods like email, social media platforms and mobile apps, SMS broadcasting even works in low bandwidth. SMS broadcasting is a text-based and data-efficient method to send messages to a large group. Hence, it is considered the cost-effective method to send multiple messages simultaneously.

Improving work productivity

SMS broadcasting allows businesses to communicate with customers precisely while explaining every point in a few words. It keeps the distractions away from readers, who can better understand it. Admins can set workflows to trigger at specific times, keeping no errors left. SMS service is also the oldest way of communication, so most people are habitual to read messages as they receive them. All these factors show that SMS broadcasting improves work productivity.

4How to Send A Broadcast Text Message?

Sending a broadcast message is as simple as sending a simple message from your phone.

4.1What is the messaging process in broadcasting?

Follow these steps to send a broadcast message:

5Use cases of Message Broadcast

Two-way communication with remote workers

In a coffee shop, management needs extra staff at peak hours. A coffee shop chain with multiple locations needs an MDM to ensure two-way and instant communication with the employees. Schedule change is also a prevalent practice in large coffee shops. So, managers use MDM’s message broadcasting feature to send messages to all employees, and they can acknowledge and confirm the shift if they are available. It helps managers to meet the adequate staff requirements smoothly.

Emergency Alerts by University

Apart from everyday routine, there are certain emergencies where university administration has to instantly update each staff, faculty, and student with important announcements. For example, the government announced a holiday for the coming day due to severe weather conditions, security threats, or health issues. It is impossible to send thousands of messages by admins to everyone manually. Message broadcasting helps them draft a single formal text and send it automatically to everyone with just a click.

Promotional messages by retailers

After analyzing their interests, every retailer saves customers' mobile numbers through various mediums. Marketing teams integrate these numbers into the SMS broadcasting software once and keep updating the list when they get more numbers. It helps them simultaneously send messages to all the customers to promote new arrivals, sharing product updates and sales offers to enhance customer retention and engagement.

6What Is the Difference between MMS Group and Broadcast?

MMS group and broadcast messages are used for a single purpose, i.e. sending messages to large people with a single click. But both have some dissimilarities. MMS group allows admins to create a group adding different customers or employees, where they can directly respond to the messages, resulting in a long chain of messages.

On the other hand, broadcasting allows admins to send messages to people individually, so the conversation is kept confidential between each end-user and the admin. Unlike the MMS group, two employees or customers cannot communicate with each other when the admin is using broadcast service.

7Closing

SMS broadcasting is a crucial parameter for business and marketing agencies. It is the most affordable and convenient method to get maximum visibility of brands. Enterprises use this service to notify customers of new promotions and sales offers and deliver cost-effective customer service. They also use it for internal communication with the employees, ensuring timely updates of schedules and the latest information. Different SMS broadcast software are available in the market, each having different features and pricing suitable for various purposes. You can choose AirDroid Business MDM to remotely send notifications to the employees and keep a check on it using its force reading function.